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January 2016 Posts | AKA Design, Inc.

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Interior Design Synonymous With A Brand

January 22, 2016 | By | No Comments

 

dallas interior designThe word “branding” is often used when talking about logo design, advertising, and marketing. It is created to establish an identify for a company and its assets. For example, Pepsi has a very distinct brand. They use the same blue, white, and red on all material and their logo along with brand name are all present. This look and feel doesn’t change whether you are holding a can of Pepsi, scrolling through their website, or viewing their ad on TV. The mediums change but the brand does not.

Many companies with brick and mortar space may not initially think of “branding” when they think of interior design. However, it plays a pivotal role in your overall brand. The interior design matters for your brand for a number of reasons. Read More

What Diners Get Right About Their “Interior Design”

January 10, 2016 | By | No Comments

 

dallas restaurant interior designMost restaurants are well-aware of the “food critics” that enter their restaurants every day. Online reviews through sites such as Yelp!, Google, and Facebook can have serious impacts on restaurants. Restaurant owners are left at the mercy of what reviewers think of their food and surprisingly, their interior design.

Yes, these “food critics” also happen to be interior design critics. Having a well-designed interior for your restaurant is important regardless of what any customer has to say about it. It creates an atmosphere that can greatly affect a restaurant goers experience. However, you don’t want to pander to the reviewers critiques either as much of their input is simply personal preference.

With that in mind, there are some things that diners do get right about interior design reviews. Read More